Industry News, Printers News

Crown, Eklo Water Bring First Flavored Water Packed in Cans to Brazil

Brand switches from cartons to cans for convenience, sustainability.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Increasing consumer preference for healthy, convenient, zero-calorie beverages are expected to drive revenue growth of the Brazil flavored water market by 7.3% CAGR through 2024.  In response, Eklo Water, based in Rio de Janeiro, has partnered with Crown Embalagens Metálicas da Amazônia S.A. (Crown Brazil), a subsidiary of Crown Holdings, Inc., to introduce the first flavored water to be packed in aluminum beverage cans to the Brazilian market.    “It is clear that Brazilians want healthy, fla...

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